VERO, PR & DIGITAL AGENCY, SOUTHEAST ASIA

Love is Hard, HIV Prevention is Easy

Case Study

The MSM (men who have sex with men) community has long been insulted by stereotypical representations of themselves in the media. Inclusive depictions of this group, as part of society, sharing similar challenges was a paramount goal of this campaign. 

How Brands Can Better Connect With Gen Z in Vietnam

Cool is Overrated.

Marketers don’t have to go far to find insights about Gen Z, as many of them are part of the generation themselves. At Vero, 75% of team members are aged under 30.

What Tech Journalists And Bloggers in Southeast Asia Are Saying About Storytelling Priorities

Media relations professionals know etiquette when working with journalists and bloggers in Southeast Asia. They know that they must build relationships, understand priorities, have well-packaged stories to tell, and ultimately, treat the media as collaborators in creating narratives that audiences will appreciate.

So how are bloggers and journalists doing today as we shift into what we all hope will be better, post-pandemic times?

Love and Care with Samsung

Case Study

We noticed that Samsung had been focusing heavily on product-centric content and saw an opportunity for Samsung to engage with consumers more meaningfully by promoting its customer service and social responsibility initiatives.  

FIVE SIMPLE STEPS TO HELP YOU TAKE A BREAK STRESS FREE

Agencies are notoriously busy and demanding workplaces, which can sometimes make people feel like there are no clear boundaries between working life and life outside work.

Helping Brands Tap into Vietnam’s Changing Eating Habits

Post COVID-19, Vietnamese consumers have become more mindful about the food that they eat, it’s nutrition value and the health benefits of the products that they use. To better understand this shift, we collaborated with Decision Lab once again to conduct research on Vietnamese consumers, focusing on food and its relationship with mental and physical health.

TikTok’s Save Small Businesses in Thailand

Case Study

In 2021, TikTok came to us with an extra special brief. As COVID-19 tore through Thailand, small businesses and restaurants began to close, with no government strategy outlined to help. Enter TikTok’s Save Small businesses campaign.

In Southeast Asia, brands can reach digital maturity with authentic and conscious campaigns

As consumers become more socially, sustainably and ethically conscious, they want the brands that represent them to do more, be better, and positively affect the world they live in.

I Saw It on TikTok: A look at #Budol Culture in the Philippines and what it means for brands

Known as the world’s social media capital, the Philippines has stayed up to date with the latest trends. Whether it’s the latest must-have skincare product or cheaper headphones that influencers claim to match the specifications of high-end versions. This phenomenon of buying products promoted on social media earned a rightful term – budol.

HOUSE 49, laita

HOUSE 49 is a unique two bedroom home, designed with quirky details, natural light and earthy materials. 

Set in a residential hem, or alleyway, the house’s exterior structure assimilates into the traditional style of the street, but with a few features that signal something special.

CHIU CHIU MURALS

CHIU CHIU MURALS was the first product announced from LAITA’s debut collection.

The name is derived from Chiếu, Vietnamese for the beloved household mat. This versatile mat has been used in the region for centuries, acting as a floor-dining space, or as somewhere to sleep. It is a common symbol of Vietnam, frequently employed in depictions of the country.

U-SHELF

De-clutter and keep your belongings neat and tidy with this U-SHELF designed to hold heavy loads. Available in wood and plywood, this freestanding shelving unit aims not only at keeping your personal belongings organized but also helping you to create a flexible living space that can be turned into a desk, clothes rack, or drawers.

The Art of Getting the Best Out of Your Agency Team

Agency work is a highly competitive field. To be considered the best you have to be constantly pushing, striving for excellence and staying on top of changes, trends and new business.

One of the most overlooked ways of making sure that your agency is known as the best in the business is by ensuring that you are getting the best out of your agency staff.

8 things we see agencies getting wrong (and how to get them right)

Are you doing anything on this list? If so, follow our tips and use your agency management system to inspire business growth.

There are hundreds of ways to organise work, especially at an agency. Agency teams juggle thousands of tasks a day. Successfully and unsuccessfully. In a busy agency setting streamlining business can often give way to the day to day tasks of getting projects done.

STREAMLINING data into something meaningfUL

In our digital age the amount of things we can measure is exponentially increasing. This is true for almost every industry that exists. But especially so for advertisers and agencies.

How COVID Revealed The Gaps In Our Knowledge Development, And Why We’re All Better For It

Gaps in agency knowledge have been exposed. Helen Johnson shares our findings.

One of our industry’s great strengths is adapting to changing requirements: client requirements, different competitors, the constantly changing media landscape. And 2020 has served up plenty of changing requirements for us to adapt to.

VALUE BASED PRICING MADE EASY

There’s a lot of talk on value-based pricing in adland. Here we take a look at the definition and what it means for agencies.

Pricing is one of the most important decisions for an agency to get right. Consequently, value-based pricing is the holy grail of pricing models for agency land.

How To Create Radical Change With Agency Management Software, TANGRAM CONSULTING

How many times over the past few years have we heard that ‘the advertising industry needs to change’, that ‘the advertising industry isn’t changing quickly enough’ and that ‘the advertising industry will soon be usurped by an in-house creative team, consultants, automation or AI’?

Scope Creep is Real. Here’s How to Avoid it.

As agencies find themselves responding to the changing landscape of COVID-19, we’ve noticed that scope creep is creeping up.

Scope creep is indeed real and has been a threat to agencies and project managers for as long as we can remember. As business consultants it’s one of the most common problems we come across.